The 3MC line was a new product category for Adidas; the campaign needed to reflect that. The shoe was affordable, versatile, contemporary and fun. We worked closely with the in-house team at Adidas to find the right tone and execution. We contributed the taglines, developed a visual language for the print campaign and captured the personalities of their wonderfully diverse skate team. The four hero films we directed and edited were a hit garnering millions of views on YouTube.